Our team did our social media project on Zappos and its competitor brand Bluefly. Some of the tools in which we used for social media monitoring these two brands were Radian6, Social Mention, TweetFeel and Twends. Using these tools we found through our data that Zappos is faring better compared to Bluefly. Zappos had a significant amount of positive sentiment compared to Bluefly who had less posts and more neutral sentiment. Our team used a combination of tools for monitoring and we found that Tweetfeel and Twendz offer limited information while Socialmention and Radian6 offered the most in depth analysis with trends and geographic origins of comments.Through this assignment I learned the impact social media can have on brands.